{"id":2708,"date":"2011-10-29T11:01:47","date_gmt":"2011-10-29T15:01:47","guid":{"rendered":"https:\/\/sevaniskin.com\/blog\/?p=2708"},"modified":"2011-10-29T11:03:49","modified_gmt":"2011-10-29T15:03:49","slug":"dont-fall-for-fake-natural-beauty-products-know-the-facts","status":"publish","type":"post","link":"https:\/\/sevaniskin.com\/blog\/2011\/10\/29\/dont-fall-for-fake-natural-beauty-products-know-the-facts\/","title":{"rendered":"Don’t Fall For Fake Natural Beauty Products"},"content":{"rendered":"

\"Just<\/a>Do you know what’s in the bottle of cleanser you’re using?\u00a0 The actual list of ingredients?<\/p>\n

Did you know that unlike food there is no requirements for labeling cosmetics, skin care products and other personal care items?<\/p>\n

This means that even if you can read the list of ingredients there may be omissions, untruths or even outright twisting of language into near lies.\u00a0 They can’t lie outright of course.\u00a0 But, product manufacturers can distort the truth by miles; and they do ALL the time.\u00a0 The end result?\u00a0 Many many lines of fake natural beauty products.<\/p>\n

You see, when\u00a0 cosmetics or skin care companies use the word “Natural” to describe their products – even “All natural” –\u00a0 it doesn’t have<\/em> to mean anything.\u00a0 Of course for some companies like Sevani, it means the world.<\/p>\n

We’re committed to only using skin care ingredients that are truly non toxic.\u00a0 We disclose all of our ingredients – ALL of them.\u00a0 We have spent the time and money to create our own luxury skin care formulas<\/a> using Eco Cert preservatives and truly natural ingredients at the correct levels to provide the best skin care possible.\u00a0 We are certified cruelty free, our products are vegan, and, well, we’re completely for every other company to have to follow those same rules at the bare minimum; hence our signing of The Compact For Safe Cosmetics<\/a>.<\/p>\n

There’s simply no way for a “regular person” (and even some folks “in the biz” even) to be able to understand all of the different chemicals, toxins and preservatives out there that can be of harm to humans, animals, even the entire planet – yet are still permitted to be used in things like their nightly eye cream or their deodorant.\u00a0 Its for this reason that labeling of skin care products is essential<\/strong>!<\/p>\n

If a company uses phenoxyethanol<\/a>\u00a0 for example as it stands now, they can still call themselves a “natural skin care brand”- and many do.\u00a0 While still other fake natural beauty products even omit this preservative from their list of ingredients entirely because they use 1% or less.\u00a0 Companies do this to appear natural yet still rely on chemicals to do the work truly natural brands would use on only plant based ingredients to maintain.\u00a0 They know there is consumer demand for products that are non toxic and chemical free yet, they don’t\/can’t\/wont take the time to understand herbs, oils, plant essences, etc in order to make truly natural skin and beauty products.<\/p>\n

For now, until there is mandatory labeling of all personal care products, you, the consumer will have to do your own work finding brands doing the right thing.\u00a0 Look for 3rd party certifications, search sites like Environmental Working Group’s Skin Deep to find more info on the products you’re considering, and get to know the companies you’re buying from.<\/p>\n

Please, also know that Sevani offers a FREE 15 min appt (via phone, skype or in our salon) for folks to ask our licensed holistic aesthetician<\/a> and developer of the line any questions they’d like about our products, ingredients to avoid, their own skin, whatever.\u00a0 We simply want to be open and honest with our customers and help everyone understand that personal and skin care products can be ethical AND effective.<\/p>\n

Also, in the meantime, make your voice heard<\/a> for Truth in Labeling so we can all be rid of fake natural beauty products for ever!<\/p>\n